The core of my artistic practice lies in my fascination with the intersection of personal memory, mass culture, and advertising.

 

In my projects, I engage with artifacts of pop culture, striking advertising imagery, and slogans, as well as fragments and «scraps» of memories that collectively shape our consciousness and self-perception. I am drawn to various forms of image distortion and amateur photography, which inspire my approach to painting techniques.

 

The recognizability and nostalgic qualities of the chosen images play a crucial role in my work, helping to establish a connection with the viewer and reflect on contemporary cultural and social processes.